Once you have user interest - or existing customer - how do you keep it alive and growing?
The answer is Customer Relationship Management (CRM). What that means is the gathering of crucial data, information and statistics that allow a corporation to keep in touch with users in a very customized, highly targeted way. Whether these users are prospects, partners, customers, or even employees, the objectives are the same: user-friendly access to information and services that are significant to them as individuals.
One of the most important Internet business matters currently is the question of how to convert prospects into actual customers, and how to increase interest and personalize information for existing users to make them feel "special" and stay loyal to your company.
CRM is the solution. You have, for example, the ability to search all your users in a particular city that have not visited for more than a month, and through a user-friendly interface send them a personalized email that relates to their location, with their name and other personal information merged into each personal message.
This allows you to interact with your customers 24/7/365.
Any information collected from the users through CRM modules, can be tracked and searched on an personal level - of course with the customer's approval (opt-in). The customer has the ability to contact the CRM system to be removed if needed (opt-out).
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