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Define Overview

What is your brand's market?

We understand positioning in terms of your customers' perceptions. We understand how a brand is perceived in the minds of a target group of customers and we understand the benefits that a particular market wants. Thereby helping you to define the ideal positioning which a brand might try to establish in the mind of your potential customers.

How do you position you brand?

There are many variables from which you can choose to position your brand. But you must first find out (a) what your market wants and (b) what your company can supply. Then choose the variables which, in turn, guide the future decisions about the marketing mix.

What is your marketing mix?

The marketing mix is a framework to structure your approach to the market place.

Is your marketing mix working?

We perform sensitivity analysis to test the mix. For example, should prices go up, with fewer stores acting as distributors while advertising is reduced? Or should it be the other way around? The mix should consistently fit both the desired positioning and the selected target market requirements.

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